Archive | August 2013
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City Branding Through Sport Events: Visual Activation Strategies. Tennis Coupe Rogers Montreal
Just discovered that city of Monreal is using one of the easiest mand most effective way to activate a sport sponsorship for city branding purposes: just make extremely visible the name of the city. . Montréal is not innovating. It is well known that the city mastering the art of image activation is Melbourne. […]